Hungry Design

Our exhibit brings these carton boxes and their collectors to the foreground not only by its sheer number, but also by forming a curious set-up resembling large dining tables.

"Hungry Design" implies two things: having a strong desire for food, and/or craving for something else. This theme is deeply emotional and familiar to all of us, as both food and design have strong connections to our lives and form some of the most important foundations of our social interactions.

The constant renewal of the F&B market by food, hospitality and design professionals is testament to its significance in our lives. The Hungry Design showcase focuses on one aspect of this vast market – food and beverage packaging – and its potential to reinvent the way we see food and design.

This exhibition showcases more than one hundred unique food packaging designs from Topawards Asia’s spectrum of winners. Visitors will enjoy a glimpse into the myriad possibilities for food&beverage packaging to captivate us through its form, aesthetic, functionality and materiality. See how these outstanding examples of food & beverage packaging from around Asia can offer authentic new experiences. Each of them has a delectable taste and a great story to tell.

In this edition, we cast these carton boxes in a new light by stripping them down and building with them, to uncover how an unimportant by-product of food packaging can hold a greater emotional significance to someone or a group of people, and if this realization can drive us to be more socially responsible in our consumption and packaging of food.

Carton boxes are used extensively in the packaging and transportation of consumer goods. Look around and you will see these carton boxes everywhere, printed on and shaped to create an endless possibility of designs. After they are opened, they are promptly discarded and become the unseen livelihood of elderly cardboard collectors, who laboriously forage the streets and food markets daily in order to have their next meal.

Our exhibit brings these carton boxes and their collectors to the foreground not only by its sheer number, but also by forming a curious set-up resembling large dining tables. Commonly seen as an unsightly pile of trash, carton is employed here as modules to create geometrically pure round tables, alluding to the coming together of people to share a meal. Donated by socially-conscious retailers, the boxes are sold or given back for the support of social causes when the exhibition is over.
LOCATION
Singapore
YEAR
COMPLETION 2021
DISCIPLINE
INTERIOR
TYPOLOGY
MUSEUM/GALLERY
SIZE (SQM)
350 SQM
AWARD
D&AD WOOD PENCIL AWARD FOR SPATIAL DESIGN, EXHIBITION DESIGN 2021, GOLDEN PIN DESIGN AWARD 2021 DESIGN MARK IN SPATIAL DESIGN
TEAM
SELWYN LOW, HO SHUWEI, TERESA KHOO 
COLLABORATORS
BRANDING: ROOTS  |   PHOTOGRAPHER: KHOO GUO JIE