Charles & Keith Jewel

Reflecting Singapore's unique identity by blending traditional elements with urban sophistication. The store features a striking curved glass wall that encircles the ‘Courtyard’ inspired by the iconic shophouse.

The brand's third global flagship, located in its home city, reflects Singapore's unique identity by blending traditional elements with urban sophistication.

Inspired by the iconic shophouse, the store features a striking curved glass wall that encircles the ‘Courtyard,’ a central focal point showcasing the brand’s first-ever hot stamping service in an open bar setting.

This inviting area is enhanced with plants and an overhead oculus that bathes the space in light. The curved glass also serves as a media screen, displaying specially commissioned digital artwork from local artists.


Throughout the store, organic-shaped islands display products across multiple tiers, mirroring Singapore’s diverse landscapes and parks. These sinuous forms promote a leisurely exploration, inviting customers to engage with the space.

With a strong commitment to sustainability, the design incorporates thoughtful material choices. Recycled stone waste forms the tiles for the reception and feature bar counter, while local craftsmen create glass bricks from melted-down broken glass sheets for smaller display shelves.

Additionally, recycled timber waste is transformed into reconstituted composite surfaces for the tiered display islands, reinforcing the store's dedication to reducing environmental impact.
LOCATION
Singapore
YEAR
Completion 2024
DISCIPLINE
INTERIOR
TYPOLOGY
RETAIL/COMMERCIAL
SIZE (SQM)
350 SQM
TEAM
Peter Sim, Selwyn Low, Ho Shuwei, Pamela Lee, Goh Zhexuan 
COLLABORATORS
Photographer: Mazterz