A guide to: Newsprint ad sizes

Skeptical about old-school print ads? Newsprint advertising has always been a key platform for enterprises to promote their products and services. Each section of the newspaper—be it the sports section, lifestyle section or business times—reaches out to different target audiences. Identifying the appropriate market segment for your ads is the first step. Next is to choose from the various ad sizes and spaces on offer, but where do you even start? Here, we’ve compiled some basic information on the most common newspaper ad layouts, and their sizes.

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A page consists of 6 columns. A spread is 2 pages, and has 12 columns in total. The inner margin is termed the gutter. The gap between the columns is called an alley.
· Gutter = 20MM
· 1 Column = 54MM
· Alley = 0.6MM

SIZE	FULL COLOUR	ONE-SPOT COLOUR	BLACK AND WHITE
Double Page	DPFC	DP1C	DPBW
Full Page	FPFC	FP1C	FPBW
Junior Page	JPFC	JP1C	JPBW
Half Page	HPFC	HP1C	HPBW
Quarter Page	QPFC	QP1C	QPBW